Tag Archives: trade show

While the rigid division indicated by the ‘left brain, right brain’ hypotheses are being called into question by neuroscience, there is still a huge missing component to our understanding of the squishy matter that sits precariously inside our skulls. Even if the hemispherical partitioning is misguided, the fact remains that …

A trade show gives you a chance to get your face in front of people who may not know about you or your company, and unfortunately, you have only a few minutes to impress already occupied and busy decision-makers. Therefore, how you present your brand or business using your exhibition …

If you ask ten people about their opinion on trade shows, chances are that nine of them will tell you they’re old-fashioned and not quite effective for today’s society. However, if the tenth person says that they’re still a viable marketing option, they’re quite right. The truth is, there are …