Tag Archives: marketing campaigns

Often you come across triangular banners fluttering in the wind with a business brand message. These banners might look small, but they play a crucial role in attracting the targeted customer to any business. If you look at them closely, you will find they have short and crisp messages. They …

No one ever launches a new website or begins a fresh online marketing campaign with the idea that things aren’t going to work out. The assumption is that some point in the near future they will be enjoying a fresh stream of new sales opportunities and increased revenue. What happens …

If you want to make your marketing and advertising campaigns more effective, you can use each medium in your wheelhouse to tell a story. But what exactly is it about storytelling that makes it such an effective marketing tool? And what steps can you take to tell a great story …