Increasingly, companies are looking for digital marketing as an option to generate more business opportunities. Therefore, it is necessary to streamline the processes carried out under this strategy, such as the production of content, the relationship with potential customers, etc. This increases the demand for the use of tools: they …
Read More »Marketo vs. Hubspot: A Comprehensive Comparison for Marketers to Make the Right Choice
Marketing automation is not just a fancy buzzword. Initiating with Eloqua way back in 1999 and still doing wonders with numerous new platforms coming up at practically every corner, it is quite evident that marketing automation is certainly here to stay and not just a passing phase. According to the …
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