Hi Boox Popular Magazine 2024
Everybody is talking about Climate Change these days. It seems that the topic has gathered enough momentum to reach a tipping point. Climate activists, such as Greta Thunberg and scientists who are at the forefront of the Climate Crisis awareness movement, are calling for radical change in the way we live and behave, both on a personal and system level. The number 1 question many of us are asking ourselves in 2019 is, “can I do something as a person, as a household, to positively impact the environmental situation?”
We are flooded with green living ideas, but will adopt them add up to meaningful results? What if I switch to bamboo toothbrushes and buy durable metal straws? If I buy organic products only and reduce the amount of single-use plastic in my home, will that have a positive net outcome? These changes will undoubtedly have some impact, but there is one change we could all make that collectively would make a massive effect.
We believe the single most significant environmental change we all need to adopt in 2019, is food waste reduction in our homes. Why? Because, if food waste were a country, it would be the third biggest emitter of greenhouse gases, immediately after the US and China. And because shockingly, 50% of all food waste, from farm to fork, occurs in our homes.
When food is discarded to landfills, it doesn’t just go away, as we would comfortably like to think. Although food waste doesn’t remain undegradable for hundreds of years, it causes a different type of problem. When food decomposes it emits, methane, a gas that has an 80% bigger greenhouse effect than CO2. Therefore, even small amounts of discarded food have a significant impact on global warming.
The above two statistics and facts taken together are proof that if we, as consumers, can reduce the amount of food we throw away collectively, we will positively impact the climate change crisis.
As part of a global initiative for food waste reduction, the EU, FAO, and NRDC have all joined the pledge that prescribes reducing food waste by 50% by 2030. But that is 11 years from now! We don’t really have or need that time – let’s act now!
With positive action, individuals and households have been able to reduce their food waste by 50-70% within six months. This means that if we all join in the food waste reduction revolution, we might be able to see positive results within a year!
But how to get ourselves started? There are tech solutions out there, such as CozZo.app, whose purpose and mission is to help households significantly reduce their food waste at home by introducing people to a new way of collaboratively managing food in their home. The app is a seamless blend of numerous insights, tips, hacks, and tweaks, all combined through a thoughtful UX/UI design, to make it easier for people to implement the various practices in the different food management phases in their home, from purchase to storage and consumption.
And because the app is intuitive and easy to use and adapt, it gives fast, tangible results. It has a handy visible guide to the amount you are reducing your waste will keep you on-track and motivated.
The developers of CozZo have forecasted that when they reach the threshold of 200,000 active household subscribers, this will result in a collective food waste saving of roughly 450K kg per year. The impact on greenhouse emissions will be huge. So, what is there to wait for!
The food waste reduction movement is something that everybody can join today. The more people join in, the more results will be achieved faster.
