Marketing

The modern businesses focus on IT heavily no matter which field they are in – and they use various tools to help them improve. Have you ever heard of API? Technological demands which businesses today face, are all capable of instantly solving problems with the API integration process. API or …

According to various consumer studies, nearly 60% of consumers will select a business based on positive online reviews. Reputation marketing is something that has had a huge impact on the way we do business nowadays. Businesses are slowly starting to see the benefits of getting positive online reviews from their …

Today any successful online business depends on their marketing. Whether they advertise themselves through social media or mobile phones o both, the crucial thing is to have a clear goal in mind of what you want to achieve. Similarly, the same rules apply for an email marketing campaign, but this …

Selling online in today’s cluttered space is challenging. But forward-thinking retailers are staying ahead of the curve and ever-changing climate of this arena by using technology to their advantage. This is found in things like their marketing software, shopping cart service, pay per click ads, funnel analyzers, eCommerce CRM, and …

In the last 30 years, the marketing industry has had to keep up and deal with constant and rapid changes in technology and the connection we have to it. The industry witnessed major changes through the years, first with the invention of the telephone, followed by the rise of television, …